The Ways that SMS Marketing Campaigns Compliment Your Email Marketing Efforts
Many in the marketing profession acknowledge the fact that the success of a business’s marketing initiatives is largely influenced by the incorporation of a number of the marketing strategies as opposed to the use of a single marketing platform. The idea of amalgamating two or more business marketing methods is perfectly illustrated by the two marketing methods-SMS marketing and email marketing. Email marketing, today has turned to be a specialized function. With the relevant email content, a business can surely maintain a robust relationship with their customers. You will as well be fascinated by the fact that a number of the emails sent out to customers as marketing messages are nowadays accessed by them via the mobile devices that have become so widespread such as the tablets and mobile smart phones, actually over 50% these. As amazing as that may sound and seem, you will be further be bewildered by the rate at which SMS’s are opened using the same devices, nearly all and at the lowest rate, 98%. Even though each of these methods present their own unique benefits, there are some elements in them that are shared that as such make them make a combination of marketing techniques that will bear your business very sure results. The following are some of the examples of the email marketing campaigns that will actually bear better results when they are supported by text message marketing.
One of these is the messages of an appeal to a subscription to an email, or the Text-to-join Campaigns. In this method, all you will do will be to send the target audience an email and after then follow it up with a text message to opt-in to your list of subscribers to the service on offer. As a result of the fact that quite a high percentage of the text messages are read in such a short period of time, close to 90% of these read in about two minutes, you will have highly increased your chances of receiving a positive response from your audience. With the use of the SMS messages to communicate to your customers, you will be able to easily segment your list and as such be able to send out targeted messages.
The other area where you will quite see business texting of great benefit and use will be when you are to send out business event invites. After you have sent the email to the customers and expected attendees to the event formally via their email addresses, you will then need to follow it up, a day or two to the D-day, with a business text or SMS to remind them to attend.