For you to reach a larger audience when sharing information it is best to create a personal website which is called a blog only when you evaluate some elements so that you make the right decision when starting to blog like knowing your needs among others elements that is when you can experience the profits of having a blog.
Having a blog for people with small business can be of profit since they are able to connect people to their brand where your potential clients get to have detailed information about your business which it does help to increase the visibility of your business indirectly acts as a marketing tool and with this it help to boost your business where you will find people using the product or service just because of learning it from the blog.
The reason why you would open a blog does vary there are others which can help you to get extra cash, where you only have to adapt in advertising a product or service, and since it is like you help to promote them then you are paid, some people have actually taken up blogging as their source of income since it does pay well and it is not strenuous since you can do it at the comfort of your house.
Having a blog is the best way to practice to become a better writer, especially for those who would want to be authors in future this is because having a blog is best if it is frequently updated and the more you update it, the more you get better experience when writing since with time you get to learn new strategies to use to improve your writing skills.
There comes a point where a blogger would like their content to be published someday and it is easier for them for a publisher to help them publish the book compared to one who does not have a blog this is because the blogger already has an established audience; therefore, the chance their books will be bought are higher compared to the one who does not have a blog then it will be hard to sell their content since a few people might be knowing them.
In order to get feedback from the audience it is easier when blogging compared to an author who might take several days or weeks before the feedback gets to you, considering that many people are using the internet your content reaches many people and with this most of them will give you feedback and it can be of gain if you want feedback from a development project you want to start.