Commercial photography is photography for business use, such as product placements or adverts. It is also used in company brochures and leaflets, food menus and other applications where images are intended to enhance text. The main idea behind commercial photography is to promote or sell a product, service or company.
The market can be highly profitable for commercial photographers, considering the field is so broad, with space for both traditional and modern photographs. Below are some of the most common commercial photography applications these days:
Commercial photographs of products or product lines highlight the product’s features or design, emphasizing details and giving an overall feel of the item.
Commercial photography may also be used by a business to promote itself or particular aspects of what it does. There is, however, a huge difference between commercial photography, which is usually done in an isolated environment or a studio, and industrial photography, which usually happens on site. Commercial photography pros do not usually accept industrial photography assignments. Building or architectural photography is a popular method of promoting a business, which is presented as a product.
Commercial Food Photography
Food photography is usually performed for cafe or restaurant menus or culinary sections of magazines and other publications. Photographers who are knowledgeable in nature or skilled at taking still-life shots are perfect for food photography. Photos are taken either focused on the food or on the ambiance or mood of a venue. Because restaurant or cafe food shoots are done in the venue itself, a photographer will have to be ready with portable backgrounds and lighting.
Fashion photography is inarguably the most popular form of commercial photography today. Such pictures can be seen almost everywhere, from the TV to fashion magazines to billboards and more. Commercial fashion photography involves a whole range of styles and techniques. For example, catalogue photographs are usually heavy on the details of a garment, while editorial shots show the item in more unexpected and sometimes dramatic ways.
Since its invention in the 19th century, portrait photography has been one of the most bankable specialties in the photography industry. There is a whole dynamic for photographers to be able to manipulate lighting and shoot the human body, entire families or any groups of people, and bringing out the best in them. Portrait photograph enjoys the highest demand, reason why there are so many outlets offering this service everywhere today.
If you’re looking for a commercial photographer, whatever your purpose may be, the best thing you can do is run up a background check of each prospect you find. How many years have they been in business? To be good, commercial photographers need experience. Definitely, you need to check out their portfolios. Finally, try to have a short chat with them on the phone about your plans. This is a good way to see how you get along together. Don’t hire someone you’re not comfortable with because believe it or not, his can affect the results.