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What You Need to Know Before Doing Trademark Registration.

As a business, you need to have your brand symbol which may include your trademark to help your buyers identify with your products. The brand should be something unique and not something that could be conflicting with what your competitors have. Your trademark could be in your name, symbol, words or phrase or a combination of any and so you can choose what to encompass.

Your brand is abstract and the intellectual property of your firm and so you should protect it by registration to avoid cases of others claiming to own it. It is advisable to register your trademark as it gives you only the right to use the mark and if anyone claims to own the trademark yet they have not registered it then you can sue them for impersonation.

When you are planning to register your trademark, it is advisable to hire a trademark attorney to help you out with the registration process. When you employ a trademark lawyer; you are assured of success in your application as they know what to do to make a trademark registration successful since they deal with such matters. You can search through the local directory for trademark attorneys to choose one to work with. If you feel like you can’t afford to pay for the lawyer charges, then you can look for lawyers who offer free services to small companies, or you have the option of using the available guides to make the right decisions.

You should brainstorm through the marks that you would love to encompass on your trademark before going to the department for the registration. The trademark should be related to the type of business that you run such that if someone sees it, he/she will know what your company deals with. Once you have a mark that you intend to use, you can search through the portal to see if it has already been used or you can go ahead and use it. For this reason, it is advisable to have several trademark options so that if another firm has already used one, then you can try the other alternative and settle on one that has not been used before.

The trademark that you choose should be within the set regulations for a mark to be registered and protected lawfully and you can find out if your mark qualifies by checking with your lawyer. Choose a strong mark that is lawfully protectable, and it should not be conflicting with existing marks but something unique and something that is easy to remember.

You can choose to fill your trademark registration online at the federal online portal or by getting hard copies of the application form. After filling the application, you will have to pay the fees charged and wait to see if your application will succeed. The registration money can’t be returned to you even if your application fails.

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